Deals / Black Friday 2026
Black Friday 2026 UK: the deals actually worth it
When the sales actually start
Black Friday itself is only one day, but UK shops now spread discounts over weeks. We only list dates we could confirm on the retailer's own site today. If we could not open a shop's official page, we have left it out rather than guess.
| Retailer | What they have announced |
|---|---|
| Amazon UK | Black Friday Week runs from 19 to 30 November 2026, including Black Friday on 27 November and Cyber Monday on 30 November. Deals on selected Amazon devices (including Echo, Fire TV Stick, Kindle, Ring and Blink) start on 16 November, with Amazon Alexa tablets from 18 November. Amazon updated its UK guide on 10 November 2026. |
| Currys | The Black Friday sale is already live. Currys' price guarantee applies to purchases made between 28 October and 24 November 2026 that drop in price before 1 December 2026, as long as the product had an eligible Black Friday deal tag when you bought it. You must register by 27 November 2026. Full terms are at curryspriceguarantee.co.uk. |
| Tesco | Tesco's Black Friday page describes the official campaign period as 10 November to 7 December 2026, and says some offers may start before or end after that. When we checked, it was promoting home deals "for this week only", including up to 25% off air fryers and up to 25% off KitchenAid. Triple Clubcard points on qualifying Marketplace purchases run from 10 November to 7 December 2026. |
We tried to confirm Argos's own Black Friday dates and price-guarantee wording from Argos.co.uk today, but its pages blocked our check, so we have not listed Argos dates here.
How to tell if a 'deal' is real
A big red percentage is not proof of a bargain. Which? compared 175 popular home, tech and health products advertised in the Black Friday 2024 sales and found that 83% were the same price or cheaper at least once in the six months either side of the four-week sales period. On Black Friday itself, none of those 175 products was at its cheapest price of the year.
Separately, a Which? check of 1,617 TVs with was/now prices found 56% had at least one price between the sale price and the "was" price, so the real saving was smaller than the ticket suggested.
- Decide what you want first. Then look at the price, not the banner.
- Check the price history. PriceSpy UK shows price-history graphs across many shops (it excludes Amazon prices). For Amazon.co.uk, use CamelCamelCamel or Keepa. Amazon product pages also have a "Price History" tool covering up to 365 days. If today's "deal" has been seen before, it is not new.
- Treat 'was' and RRP with care. An RRP is only the manufacturer's suggested price; a shop may never have sold at it. Amazon says its "was" price is the median price customers paid on Amazon.co.uk, excluding limited-time promotions, not a price on a particular date. Other shops set their own rules, and many do not say how long the higher price applied. Currys, to its credit, often prints the dates.
- Compare the total, not the discount. Search the exact model number and add delivery or missing accessories (for example, a laptop sold without a charger) before you compare.
- Keep your receipt, and use price-promise windows where they exist. If a genuine price-match or "we'll refund the difference" offer applies, register it. Currys' terms are linked above. For most online orders you also have a 14-day right to cancel (GOV.UK). Our Black Friday checker walks through the law, 'was' prices and your rights in more detail.
- Stack it with cashback. Before you buy, check whether Quidco or TopCashback is offering cashback on that retailer, and click through from the cashback site first so you can get the deal plus the cashback. Check the rate and terms on the cashback site. Cashback is not guaranteed until the site confirms it, and that can take weeks.